Inside AnswerFirst: The Marketing Department

At AnswerFirst our management staff is split into four departments: Operations, Sales, Marketing and IT.  Each department is responsible for specific duties that are crucial to the success of the other departments and AnswerFirst, as a whole.  Through collaboration and focus these four departments are consistently successful at achieving our mission to provide the best customer service to our clients and our clients’ callers, in a timely fashion and as efficiently as possible.  This post is one of a few blog posts that are about the responsibilities of each of these four main departments and how they interact with each other to make AnswerFirst successful.  Introducing the AnswerFirst Marketing Department...

The goal of the Marketing Department is to develop new and innovative ways to connect with existing and potential AnswerFirst customers.  Marketing is responsible for how potential clients perceive AnswerFirst before they speak to an AnswerFirst Sales Representative and, therefore, is focused on distributing professional, informative, appealing and engaging content across all media including social, web and print.  This department is responsible for teaching potential clients how we are different from our competitors while teaching existing clients about old and new services that we offer.  We are an industry leader in social media with our active Twittter, Facebook and YouTube accounts; we encourage our clients to interact with us via any or all of our social channels.  We believe that interaction with our clients helps to solidify our relationships and leads to superior customer service experiences.  The Marketing Department also develops and implements Internet marketing strategies, working closely with the Sales Department for the purpose of bringing new clients to AnswerFirst and also teaching sales team members how to effectively use social media in their sales efforts. Marketing relies on the IT Department for implementing technology solutions that result in improved marketing agendas and more efficient social and Internet marketing strategies.  The Marketing Department acts as eyes and ears of AnswerFirst; without the Marketing Department we can’t attract new clients or differentiate ourselves from our competitors.

For more information about AnswerFirst's answering services and call center solutions, please visit our wesbite http://www.answerfirst.com or call us at 1-800-645-2616

Answering Service uses YouTube Channel To Provide Tutorials for Client Web Interface

AnswerFirst Communications, an international telephone answering service and customer service solutions company specializing in answering & messaging services, virtual receptionist and contact center solutions, announced this week that they are utilizing a YouTube channel to educate their client base about the functionality of their proprietary client web interface known as Client Web Access.

Every AnswerFirst answering service, messaging service, call center and virtual receptionist account is coupled with a free Client Web Access (CWA) account.  CWA is AnswerFirst's client web interface that allows their clients to securely log-in to AnswerFirst's servers from any web browser to view and update real-time account data.  Clients can review their messages, check their invoices, make changes to their accounts, check web form submissions and more.

Jim Smith, AnswerFirst's Director of Inside Sales stated, "CWA offers an extremely robust set of features and functionality. The interface is very intuitive but we don't want to limit usability by not providing clear and concise instructional materials.  Using screen capture software we have created a series of videos that are instructional walkthroughs of the most useful features of CWA.  The video tutorials are available from within CWA as well as on our AnswerFirst YouTube channel.  We launched the YouTube channel for the sole purpose of featuring our CWA tutorial videos because YouTube is easily accessible to users around the globe and it is integrated with Google's search engine which makes it easier for users to find the videos. We plan to release several videos each month and, because we are always upgrading CWA features, there will always be new functionality to feature in these videos."

Steve Smith, owner of AAA Appliance Services and an AnswerFirst client, said, "Client Web Access is an account feature that you won't get from any other answering service. I've used it to review my invoices since we first set-up our AnswerFirst account but, I had no idea I could listen to all of my calls until I browsed AnswerFirst's YouTube channel and saw a video about this feature of CWA.  I'm looking forward to using the AnswerFirst YouTube channel more and learning more about the features of Client Web Access."

AnswerFirst is based in Tampa, FL and provides answering services, appointment scheduling, reservation taking, technical support, customer care, order entry and contact center solutions to businesses in any industry throughout the world.  For more information about their services visit their website.

1-800-645-2616
www.answerfirst.com - Answering Service, Virtual Receptionist, Call Center & Contact Center Solutions