Wednesday, January 4, 2012

Inside AnswerFirst: The Marketing Department

At AnswerFirst our management staff is split into four departments: Operations, Sales, Marketing and IT.  Each department is responsible for specific duties that are crucial to the success of the other departments and AnswerFirst, as a whole.  Through collaboration and focus these four departments are consistently successful at achieving our mission to provide the best customer service to our clients and our clients’ callers, in a timely fashion and as efficiently as possible.  This post is one of a few blog posts that are about the responsibilities of each of these four main departments and how they interact with each other to make AnswerFirst successful.  Introducing the AnswerFirst Marketing Department...

The goal of the Marketing Department is to develop new and innovative ways to connect with existing and potential AnswerFirst customers.  Marketing is responsible for how potential clients perceive AnswerFirst before they speak to an AnswerFirst Sales Representative and, therefore, is focused on distributing professional, informative, appealing and engaging content across all media including social, web and print.  This department is responsible for teaching potential clients how we are different from our competitors while teaching existing clients about old and new services that we offer.  We are an industry leader in social media with our active Twittter, Facebook and YouTube accounts; we encourage our clients to interact with us via any or all of our social channels.  We believe that interaction with our clients helps to solidify our relationships and leads to superior customer service experiences.  The Marketing Department also develops and implements Internet marketing strategies, working closely with the Sales Department for the purpose of bringing new clients to AnswerFirst and also teaching sales team members how to effectively use social media in their sales efforts. Marketing relies on the IT Department for implementing technology solutions that result in improved marketing agendas and more efficient social and Internet marketing strategies.  The Marketing Department acts as eyes and ears of AnswerFirst; without the Marketing Department we can’t attract new clients or differentiate ourselves from our competitors.

For more information about AnswerFirst's answering services and call center solutions, please visit our wesbite or call us at 1-800-645-2616